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    方案背景

    在我國目前的經濟發展形勢下,讀者對出版產品的需求越來越多元化,獲取出版產品的渠道也越來也多。出版單位為了獲得讀者的認可,推出符合讀者的閱讀口味的內容,需要了解讀者的喜好、追蹤用戶的閱讀行為、收集用戶的評價內容、掌握讀者閱讀內容等,這是實現出版產品智能化服務和營銷的數據基礎。隨著大數據、知識圖譜、人工智能等技術的普及,出版業應按照市場需求對自身的產品品種、結構、內容、渠道進行調整,主動分析用戶,依托數據開拓市場。

    方案概述

    應用場景

    方案優勢

    將知識與經驗有效整合并挖掘出其最大功用,幫助策劃人員發掘未來流行趨勢,發掘讀者真正需要的讀物。

    依靠出版產業大數據的幫助,在策劃階段就能充分融合營銷點,使整個營銷活動能完全契合讀者對象的具體需求,使出版活動真正向知識服務邁進。

    借助信息技術、大數據技術讓資源與數字產生化學反應,以符合用戶需求的形式和渠道、為用戶提供內容的精細加工、精致服務和精準推送的出版模式,促進出版業的轉型升級,加快數字出版的發展。

    方案優勢

    提升選題策劃能力

    將知識與經驗有效整合并挖掘出其最大功用,幫助策劃人員發掘未來流行趨勢,發掘讀者真正需要的讀物。

    塑造立體式的營銷能力

    依靠出版產業大數據的幫助,在策劃階段就能充分融合營銷點,使整個營銷活動能完全契合讀者對象的具體需求,使出版活動真正向知識服務邁進。

    促進出版企業升級轉型

    借助信息技術、大數據技術讓資源與數字產生化學反應,以符合用戶需求的形式和渠道、為用戶提供內容的精細加工、精致服務和精準推送的出版模式,促進出版業的轉型升級,加快數字出版的發展。

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