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    方案背景

    房地產行業目前已經發展成為一條多渠道多業態融合經營的產業鏈。其中,住宅需求在經歷著多樣性的變化,未來3-5年,市場將會看到住宅開發行業的天花板,新興技術在驅動房地產行業走向全面智能化。隨著近年來商業項目井噴、土地成本逐漸增大,我國商業地產行業也已進入“白銀時代”,存量商業地產運營管理的競爭也愈演愈烈。

    方案概述

    應用場景

    方案優勢

    借助強大的大數據操作系統底層平臺,可以實現多源異構數據的整合;通過強大的ID拉通技術手段,高效完成海量數據的歸一化處理;作為新型實時數據倉庫支撐平臺,百分點大數據操作系統可以搭建多種主題的數據集市,靈活支撐房地產行業經營分析、精準Call客、交叉引流等多種上層應用場景。

    百分點擁有業界最為強大的領域數據科學家團隊,打造出了業內領先的用戶畫像標簽體系構建方法論;通過多年來跨領域的數據挖掘技術實踐,積累了眾多跨行業的應用模型庫,可為房地產行業大數據解決方案整體設計、應用場景規劃、項目實施提供最為優秀的數據科學服務能力。

    在房地產行業,百分點通過完成多個大數據項目整體規劃、實施交付,積累了非常豐富的應用場景落地實踐經驗,包括系統級應用(數據采集系統/用戶畫像標簽系統/數據洞察系統/個性化推薦等)和服務性應用(分析報告/建模挖掘/運營分析/精準營銷),可為房地產行業大數據項目提供專家顧問咨詢、本地化項目交付、完善的項目培訓計劃和后續增值服務,助力房地產客戶實現大數據轉型和賦能。

    方案優勢

    業內領先的大數據拉通整合能力

    借助強大的大數據操作系統底層平臺,可以實現多源異構數據的整合;通過強大的ID拉通技術手段,高效完成海量數據的歸一化處理;作為新型實時數據倉庫支撐平臺,百分點大數據操作系統可以搭建多種主題的數據集市,靈活支撐房地產行業經營分析、精準Call客、交叉引流等多種上層應用場景。

    優秀的數據科學服務能力

    百分點擁有業界最為強大的領域數據科學家團隊,打造出了業內領先的用戶畫像標簽體系構建方法論;通過多年來跨領域的數據挖掘技術實踐,積累了眾多跨行業的應用模型庫,可為房地產行業大數據解決方案整體設計、應用場景規劃、項目實施提供最為優秀的數據科學服務能力。

    豐富的應用場景落地實踐經驗

    在房地產行業,百分點通過完成多個大數據項目整體規劃、實施交付,積累了非常豐富的應用場景落地實踐經驗,包括系統級應用(數據采集系統/用戶畫像標簽系統/數據洞察系統/個性化推薦等)和服務性應用(分析報告/建模挖掘/運營分析/精準營銷),可為房地產行業大數據項目提供專家顧問咨詢、本地化項目交付、完善的項目培訓計劃和后續增值服務,助力房地產客戶實現大數據轉型和賦能。

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