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    方案背景

    在大數據與人工智能技術飛速發展的時代背景下,媒體企業通過對新技術的應用,推動媒體融合發展,遵循新聞傳播規律和新興媒體發展規律,強化互聯網思維,堅持傳統媒體和新興媒體優勢互補、一體發展,堅持先進技術為支撐、內容建設為根本,推動傳統媒體和新興媒體在內容、渠道、平臺、經營、管理等方面的深度融合,形成立體多樣、融合發展的現代傳播體系。為積極應對互聯網發展帶來的傳播格局調整和用戶需求變化,百分點著力打造融媒“大數據與智能化”整體解決方案。

    方案概述

    應用場景

    方案優勢

    運用最新的大數據分析和人工智能技術,獲取實時的新聞信息,進行內容特征詞的抽取計算,快速地提取發現新聞線索,排除無效內容并判斷消息的真偽性,從新聞時效性和真實性上提升內容質量。

    通過建立大數據資產管理平臺,幫助傳媒機構實時掌控數據資產的情況,實現采編發、供稿、生產指揮調度等相關業務環節的全生命周期的監測管理,有助于提升企業精細化運營能力,降低成本控制風險。

    面向不斷變化的市場和用戶需求,基于大數據技術,通過快速、精準、智能的數據匹配和挖掘,在第一時間進行消費者洞察、精準匹配目標受眾、智能選擇投放渠道,幫助媒體企業獲得最好的營銷效果及價值。

    方案優勢

    快速獲取新聞線索

    運用最新的大數據分析和人工智能技術,獲取實時的新聞信息,進行內容特征詞的抽取計算,快速地提取發現新聞線索,排除無效內容并判斷消息的真偽性,從新聞時效性和真實性上提升內容質量。

    高效的資產管理

    通過建立大數據資產管理平臺,幫助傳媒機構實時掌控數據資產的情況,實現采編發、供稿、生產指揮調度等相關業務環節的全生命周期的監測管理,有助于提升企業精細化運營能力,降低成本控制風險。

    精準營銷

    面向不斷變化的市場和用戶需求,基于大數據技術,通過快速、精準、智能的數據匹配和挖掘,在第一時間進行消費者洞察、精準匹配目標受眾、智能選擇投放渠道,幫助媒體企業獲得最好的營銷效果及價值。

    案例

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