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    方案背景

    在全球經濟放緩、豪華品牌價格下探,以及如雨后春筍般冒出的造車新勢力,汽車細分市場的新車層出不窮,國內汽車企業面臨行業競爭加劇、成本上升、政策法規趨嚴等一系列問題。其中最突出的是汽車市場需求的變化,隨著消費者自我意識覺醒,個性化的產品及差異化的服務才能與消費者建立共性。傳統的汽車制造,已然不符合市場個性化的需求。如何全方位洞察市場需求,如何由產品制造轉向價值服務成為國內車企面臨的轉型挑戰。

    方案概述

    應用場景

    方案優勢

    通過全方位消費者洞察體系,協助車企搭建一方用戶管理平臺(DMP),對消費者深層洞察分析,把握消費者市場變化趨勢。

    收集車輛行駛信息、GPS 信息、車輛信息、路況信息等,提升人車信息交互、定制咨詢與娛樂,優化汽車安全,實現“人-車-路-移動終端”的和諧統一。

    通過大數據平臺整合汽車相關數據,開拓汽車后市場多元化服務,為車企創造新的贏利模式

    建立完善的輿情監控體系實時監控網絡輿情,基于語義分析技術掌握網絡輿情動態,及時預警,維護品牌市場影響力。

    方案優勢

    市場營銷領域

    通過全方位消費者洞察體系,協助車企搭建一方用戶管理平臺(DMP),對消費者深層洞察分析,把握消費者市場變化趨勢。

    駕乘體驗領域

    收集車輛行駛信息、GPS 信息、車輛信息、路況信息等,提升人車信息交互、定制咨詢與娛樂,優化汽車安全,實現“人-車-路-移動終端”的和諧統一。

    售后服務領域

    通過大數據平臺整合汽車相關數據,開拓汽車后市場多元化服務,為車企創造新的贏利模式

    品牌運營領域

    建立完善的輿情監控體系實時監控網絡輿情,基于語義分析技術掌握網絡輿情動態,及時預警,維護品牌市場影響力。

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    *為了更好的為您提供咨詢服務,請確保手機號碼填寫正確。

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